Marketing scales handbook : a compilation of multi-item measures. Vol. 3

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Marketing scales handbook : a compilation of multi-item measures. Vol. 3

Bruner, Gordon C., 1954- ; Hensel, Paul J., univ. prof. ; James, Karen E., univ. prof.

Type of material - handbook

Publication and manufacture - Chicago (Ill.) : American Marketing Association, cop. 2001

Language - english

ISBN - 0-87757-290-9

COBISS.SI-ID - 12758758

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Univerzitetna knjižnica	available - outside loan, loan period: 21 days

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Univerzitetna knjižnica 339.138 BRUNER, G. C. Marketing IN: 01000007801	available - outside loan, loan period: 21 days

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Bruner, Gordon C., 1954-
Hensel, Paul J., univ. prof.
James, Karen E., univ. prof.

Source: Personal bibliographies and: SICRIS

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