-
Marketing scales handbook : a compilation of multi-item measures. Vol. 3Bruner, Gordon C., 1954- ; Hensel, Paul J., univ. prof. ; James, Karen E., univ. prof.Type of material - handbookPublication and manufacture - Chicago (Ill.) : American Marketing Association, cop. 2001Language - englishISBN - 0-87757-290-9COBISS.SI-ID - 12758758
Author
Bruner, Gordon C., 1954- |
Hensel, Paul J., univ. prof. |
James, Karen E., univ. prof.
Topics
Marketing research |
Statistical methods |
Handbooks, manuals, etc |
Scaling (Social sciences) |
Handbooks, manuals, etc |
trženje |
tržne raziskave |
psihologija potrošnika |
statistične metode |
meritve |
marketing |
market research |
consumer psychology |
statistical methods |
measurements |
measurements
![loading ... loading ...](themes/default/img/ajax-loading.gif)
Reserve material at the desired pickup location.
Pickup location |
Material status | Reservation |
---|---|---|
Univerzitetna knjižnica |
available - outside loan, loan period: 21 days
|
Call number – location, accession no. ... |
Copy status |
---|---|
Univerzitetna knjižnica 339.138 BRUNER, G. C. Marketing IN: 01000007801 Univerzitetna knjižnica 339.138 BRUNER, G. C. Marketing IN: 01000007801 |
available - outside loan, loan period: 21 days
|
![loading ... loading ...](themes/default/img/ajax-loading.gif)
![loading ... loading ...](themes/default/img/ajax-loading.gif)
![loading ... loading ...](themes/default/img/ajax-loading.gif)
Shelf entry
Permalink
- URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
Year | Impact factor | Edition | Category | Classification | ||||
---|---|---|---|---|---|---|---|---|
JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Select the library membership card:
DRS, in which the journal is indexed
Database name | Field | Year |
---|
Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
---|---|
Bruner, Gordon C., 1954- | ![]() |
Hensel, Paul J., univ. prof. | ![]() |
James, Karen E., univ. prof. | ![]() |
Select pickup location:
Material pickup by post
Notification
Subject headings in COBISS General List of Subject Headings
Select pickup location
Pickup location | Material status | Reservation |
---|
Please wait a moment.