University of Primorska University Library (UPUK)
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Izzivi marketinga muzejev v času epidemije [Elektronski vir]Sedmak, Gorazd ; Brezovec, AleksandraPandemija covida-19 je preko ukrepov za njeno zajezitev močno zaznamovala delovanje muzejev v svetu in Sloveniji. V sestavku so prikazani rezultati kvalitativne raziskave, izvedene na vzorcu štirih ... slovenskih muzejev, katere namen je bil analizirati stanje, odzive in učinkovitost odzivov na področju marketinga skozi marketinški splet 4c v času epidemije. Rezultati so pokazali, da je izbruh epidemije muzeje na eni strani negativno presenetil, na drugi strani pa prebudil potrebo po novih marketinških pristopih in razmisleke o poslanstvu muzeja. Skozi intervjuje je zaznati zavedanje o pomanjkanju marketinških kompetenc, hkrati pa veliko zagnanost zaposlenih pri izpolnjevanju poslanstva institucij. Večjih strateških premikov v delovanju slednjih pa epidemija ni sprožila.Source: Marketinški pristopi in trendi v turizmu v novi realnosti [Elektronski vir] (Str. 7-30)Type of material - e-article ; adult, seriousPublish date - 2022Language - slovenianCOBISS.SI-ID - 141330435
Author
Sedmak, Gorazd |
Brezovec, Aleksandra
Topics
muzeji |
epidemija |
marketinški splet 4c |
odzivi |
ukrepi |
museums |
epidemic |
marketing mix 4c |
responses |
measures
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| Database name | Field | Year |
|---|
| Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
|---|---|
| Sedmak, Gorazd | 21996 |
| Brezovec, Aleksandra | 21995 |
Source: Personal bibliographies
and: SICRIS
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