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Services marketing and managementGilmore, AudreyType of material - handbook ; adult, seriousPublication and manufacture - London [etc.] : Sage, cop. 2005Language - englishISBN - 0-7619-4158-4COBISS.SI-ID - 1433303
Author
Gilmore, Audrey
Topics
Service industries |
Marketing |
Service industries |
Management |
Customer services |
Marketing |
Customer services |
Management |
Service industries |
Marketing |
Service industries |
Management |
panoge dejavnosti |
storitve |
trženje |
management |
potrošnik |
odličnost |
profit |
vzajemno trženje |
industries |
services |
marketing |
management |
consumer |
excellence |
profit |
relationship marketing |
relationship marketing
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Univerzitetna knjižnica |
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Univerzitetna knjižnica 339.138 GILMORE, A. Services IN: 01000011465 Univerzitetna knjižnica 339.138 GILMORE, A. Services IN: 01000011465 |
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Gilmore, Audrey | ![]() |
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