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Kontekst marketinškega komuniciranja turističnih destinacij ob ponovnem zagonu turizma [Elektronski vir]Zabukovec Baruca, PetraTuristični sektor je eden najprizadetejših zaradi globalne zdravstvene krize, ki jo je povzročila pandemija covida-19. Omejitve mobilnosti, zaprtje turizma, omejevanje prehajanja meja, v celoti ali ... delno v določenih obdobjih med marcem 2020 in oktobrom 2021, so imeli pomemben vpliv na obisk turističnih destinacij. Vplivi pandemije so se pokazali v spremenjenih vzorcih potovanj in potrošnje turistov, kar je posledično vplivalo na marketinške strategije v turizmu. Cilj tega prispevka je ugotoviti, s kakšnimi marketinškimi sporočili so turistične destinacije skušale sprožiti interes za potovanja ob ponovnem zagonu turizma.Source: Marketinški pristopi in trendi v turizmu v novi realnosti [Elektronski vir] (Str. 46-65)Type of material - e-article ; adult, seriousPublish date - 2022Language - slovenianCOBISS.SI-ID - 144094723
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| Zabukovec Baruca, Petra | 34197 |
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