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Knowledge-based marketing : the twenty-first century competitive edgeChaston, IanType of material - profess. monogrPublication and manufacture - London [etc.] : Sage, 2004Language - englishISBN - 1-4129-0002-6; 1-4129-0003-4COBISS.SI-ID - 14759142
Author
Chaston, Ian
Topics
Marketing |
organizacija |
znanje |
trženje |
elektronsko poslovanje |
elektronsko trženje |
pristojnost |
pozicioniranje proizvoda |
plani |
ekonomska propaganda |
storitve |
odnosi s strankami |
organization |
knowledge |
marketing |
electronic commerce |
electronic marketing |
competence |
positioning |
plans |
advertising |
services |
customer relationship |
customer relationship
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Univerzitetna knjižnica |
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Univerzitetna knjižnica 339.138 CHASTON, I. Knowledge IN: 01000011467 Univerzitetna knjižnica 339.138 CHASTON, I. Knowledge IN: 01000011467 |
available - outside loan, loan period: 21 days
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Univerzitetna knjižnica 339.138 CHASTON, I. Knowledge IN: 01000011512 Univerzitetna knjižnica 339.138 CHASTON, I. Knowledge IN: 01000011512 |
available - outside loan, loan period: 21 days
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Chaston, Ian |
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