University of Primorska University Library - all departments (UPUK)
13.
Tržne navade slovenskih potovalnih agencij s posebnim poudarkom na trženju Hrvaške : diplomska naloga
Kukec, Luka
Naloga predstavlja tržne navade slovenskih potovalnih agencij, posebej na področju trženja hrvaške turistične ponudbe. Na osnovi analize pisnih virov, ŸklipingaŐ in pregleda spletnih strani, naloga ...ugotavlja, da se obravnavane potovalne agencije premalo ukvarjajo s tržnimi raziskavami. Naloga zajema številne dejavnike, ki vplivajo na trženje posmezne destinacije v potovalnih agencijah in na kratko opisuje pomen globalizacije in elektronskega poslovanjaza poslovanje potovalnih agencij v prihodnosti. Raziskava zato kot sklep podaja pogled v prihodnost in predloge za spremebe obstoječega stanja.
Type of material - undergr. thesis
; adult, serious
Publication and manufacture - Portorož : [L. Kukec], 2000
Čitalnica FTŠ dd KUKEC, Luka Tržne navade IN: 05000003617
Čitalnica FTŠ dd KUKEC, Luka Tržne navade IN: 05000003617
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