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Electronic commerce 2004 : a managerial perspectiveTurban, EfraimType of material - textbookEdition - [International ed.]Publication and manufacture - Upper Saddle River (N.J.) : Prentice Hall International, cop. 2004Language - englishISBN - 0-13-123015-8COBISS.SI-ID - 15043046
Author
Turban, Efraim
Topics
Electronic commerce |
podjetje |
elektronsko poslovanje |
definicija |
poslovno okolje |
informacijska tehnologija |
Internet |
elektronsko trženje |
trg |
struktura |
tržni mehanizem |
prodaja na drobno |
potrošnik |
behaviorizem |
tržne raziskave |
odnosi s strankami |
ekonomska propaganda |
oglas |
preskrbovalne verige |
medorganizacijsko trženje |
modeli |
aplikacija |
izobraževanje |
storitve |
avkcije |
varstvo podatkov |
plačilni promet |
strategija trženja |
izvajanje |
pravni vidik |
etika |
družbeni vidik |
enterprises |
electronic commerce |
definition |
business environment |
information technology |
Internet |
electronic marketing |
market |
structure |
market mechanism |
retail trade |
consumer |
behaviourism |
market research |
customer relationship |
advertising |
advertisement |
supply chain |
intercompany marketing |
models |
application |
training |
services |
auctions |
data protection |
payments |
marketing strategy |
implementation |
legal aspect |
ethics |
social aspect |
social aspect
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Turban, Efraim | ![]() |
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