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Strategic management for hospitality and tourismOkumus, Fevzi ; Altinay, Levent ; Chathoth, PrakashStrategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike other textbooks in this area, it goes further ... than merely contextualising strategic management for hospitality and tourism, and avoids using a prescriptive or descriptive approach. It looks instead at the latest in strategic thinking and theories and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organisations.Type of material - book ; adult, seriousPublication and manufacture - Abingdon ; New York : Routledge, 2013Language - englishISBN - 978-0-7506-6522-3COBISS.SI-ID - 1539159236
Author
Okumus, Fevzi |
Altinay, Levent |
Chathoth, Prakash
Topics
Tourism |
Management |
Hospitality industry |
Management |
Strategic planning |
Strategisches Management |
Tourismus |
turizem |
hotelirstvo |
management |
strateški management |
strategija |
konkurenčne prednosti |
primeri |
tourism |
hotel industry |
management |
strategic management |
strategy |
competitive advantage |
cases |
cases
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Čitalnica FTŠ 338.48 OKUMUS FEVZI Strategic IN: 05000014989 Čitalnica FTŠ 338.48 OKUMUS FEVZI Strategic IN: 05000014989 |
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Okumus, Fevzi | ![]() |
Altinay, Levent | ![]() |
Chathoth, Prakash | ![]() |
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