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13.
Significance of products for pharmaceutical companies [Elektronski vir]
Kesič, Dragan, 1956-
We researched and found out that one the most important factors for strategic success of each pharmaceutical company is the product. We found out that single product sales represents relatively high ...share in a particular pharmaceutical company's total sales figures. Phramaceutical companies still tend to invest considerably to research and develop for new products. We can emphasize that product itself is still one the most important factors for business sucess, growth and sustainable development of pharmaceutical companies.
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