UP - logo
University of Primorska University Library - all departments (UPUK)
PDF
  • The use of user-generated content for business intelligence in tourism : insights from an analysis of Croatian hotels
    Godnov, Uroš ; Redek, Tjaša
    Web-based peer review sites are gaining importance in travellers% decision-making and provide information for destinations% management. Textual reviews are especially important, but very extensive ... and hard to process. This article discusses the benefits of recent developments in computational linguistics and shows it can be used, based on a study of 18,000 reviews of Croatian hotels. Results show that numerical evaluation rarely provides sufficient information, while textual reviews reveal details about facilities% competitive (dis)advantages. Being very extensive, the reviews are difficult to use. By applying computational linguistics the study illustrates how the information can be summarised and used in decision-making. The study extends the application of computational linguistics methodology to tourism literature and provides the first extensive analysis of TripAdvisor data for Croatia.
    Source: Ekonomska istraživanja = Economic research. - ISSN 1331-677X (Vol. 32, iss. 1, 2019, str. 2455-2480)
    Type of material - article, component part
    Publish date - 2019
    Language - english
    COBISS.SI-ID - 1541461188

    Link(s):

    https://www.tandfonline.com/doi/full/10.1080/1331677X.2019.1633372
    DOI

source: Ekonomska istraživanja = Economic research. - ISSN 1331-677X (Vol. 32, iss. 1, 2019, str. 2455-2480)

loading ...
loading ...
loading ...

Shelf entry