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Basic marketing : a global-managerial approachPerreault, William D., Jr. ; MacCathy, Edmund JeromeType of material - textbook ; adult, seriousEdition - 15th ed.Publication and manufacture - New Delhi ... [etc.] : Tata Mcgraw-Hill, 2005Language - englishISBN - 0-07-059410-4COBISS.SI-ID - 1574359
Author
Perreault, William D., Jr. |
MacCathy, Edmund Jerome
Topics
Marketing |
Globalizacija |
Management |
Trg |
Učbeniki za visoke šole |
marketing |
globalizacija |
trženje |
gospodarstvo |
tržno planiranje |
neprofitne organizacije |
cilj |
prodaja |
management |
poslovno okolje |
spremembe |
odločanje |
poslovne odločitve |
strategija trženja |
strateško planiranje |
informacije |
predvidevanje |
razvoj |
trg |
segmentacija |
potrošnik |
vedenje |
mednarodni trg |
distribucija |
proizvodi |
storitve |
promocija |
ekonomska propaganda |
dobrine |
prodaja na drobno |
osebna prodaja |
cene |
prodajna cena |
učbeniki |
primeri |
case study
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Univerzitetna knjižnica 339.138 PERREAULT, J. Basic IN: 01000011937 Univerzitetna knjižnica 339.138 PERREAULT, J. Basic IN: 01000011937 |
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Univerzitetna knjižnica skladišče cdr 0000000658 PERREAULT WILLIAM Basic IN: 01200000382 Univerzitetna knjižnica skladišče cdr 658 PERREAULT WILLIAM Basic IN: 01200000382 |
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Database name | Field | Year |
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Perreault, William D., Jr. | ![]() |
MacCathy, Edmund Jerome | ![]() |
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