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Global marketing management : changes, challenges and new strategiesLee, Kiefer ; Carter, StevenType of material - textbookPublication and manufacture - Oxford ; New York : Oxford University Press, 2005Language - englishISBN - 0-19-926752-9COBISS.SI-ID - 15901414
Author
Lee, Kiefer |
Carter, Steven
Topics
International business enterprises |
Management |
Strategic planning |
trženje |
mednarodno trženje |
globalizacija |
management |
spremembe |
poslovno okolje |
medkulturno delovanje |
strategija trženja |
konkurenčne prednosti |
proizvodi |
blagovne znamke |
storitve |
poslovno komuniciranje |
preskrbovalne verige |
distribucija |
prodaja |
kadri |
pogajanje |
marketing povezav |
elektronsko trženje |
obvladovanje znanja |
družbena odgovornost |
etika |
kontrola |
case study |
marketing |
international marketing |
globalization |
management |
changes |
business environment |
cross-cultural activities |
marketing strategy |
competitive advantage |
products |
trademarks |
services |
business communication |
supply chain |
distribution |
sales |
personnel |
bargaining |
relationship marketing |
electronic marketing |
knowledge management |
social responsibility |
ethics |
control |
case study |
case study
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Univerzitetna knjižnica |
on loan - outside loan, due date: 30.05.2025
Expected to be available after: 31.05.2025 (1. in queue) |
Call number – location, accession no. ... |
Copy status |
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Univerzitetna knjižnica 339.138 LEE, K. Global IN: 01000012503 Univerzitetna knjižnica 339.138 LEE, K. Global IN: 01000012503 |
on loan - outside loan, due date: 30.05.2025
Expected to be available after: 31.05.2025 (1. in queue) |
Shelf entry
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Lee, Kiefer | |
Carter, Steven |
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