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Small business marketing managementChaston, Ian ; Mangles, Terry, 1950-Type of material - profess. monogrPublication and manufacture - Basingstoke (Hampshire) ; New York : Palgrave, 2002Language - englishISBN - 0-333-99030-7; 0-333-98075-1COBISS.SI-ID - 16025062
Author
Chaston, Ian |
Mangles, Terry, 1950-
Topics
Marketing |
Management |
Small business |
Marketing |
malo gospodarstvo |
trženje |
management |
tveganje |
majhna podjetja |
pozicioniranje proizvoda |
konkurenčne prednosti |
inovacije |
ekonomska propaganda |
storitve |
mednarodno trženje |
small-scale business |
marketing |
management |
risk |
small enterprises |
positioning |
competitive advantage |
innovations |
advertising |
services |
international marketing |
international marketing
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Univerzitetna knjižnica 339.138 CHASTON, I. Small IN: 01000015387 Univerzitetna knjižnica 339.138 CHASTON, I. Small IN: 01000015387 |
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Chaston, Ian | ![]() |
Mangles, Terry, 1950- | ![]() |
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