Integrated marketing communications in avdertising and promotion

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Integrated marketing communications in avdertising and promotion

Shimp, Terence A., 1944-

Type of material - book

Edition - 7th ed., international student edition

Publication and manufacture - Mason, Ohio : South-Western ; London : Thomson, 2007

Language - english

ISBN - 0-324-40808-0

COBISS.SI-ID - 1741783

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Author
Shimp, Terence A., 1944-

Topics
Sales promotion | Communication in marketing | Advertising | oglaševanje | promocija

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Univerzitetna knjižnica	available - outside loan, loan period: 21 days

Call number – location, accession no. ...	Copy status
Univerzitetna knjižnica 339.138 SHIMP, T.A. Integrated IN: 01000013008	available - outside loan, loan period: 21 days

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Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Shimp, Terence A., 1944-

Source: Personal bibliographies and: SICRIS

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