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From brand vision to brand evaluation : the strategic process of growing and strengthening brandsDe Chernatony, L.Type of material - book ; adult, seriousEdition - 2nd ed.Publication and manufacture - Amsterdam [etc.] : Butterworth-Heinemann : Elsevier, 2006Language - englishISBN - 0-7506-6749-4COBISS.SI-ID - 1773015
Author
De Chernatony, L.
Other authors
Chartered Institute of Marketing
Topics
Brand name products |
Trademarks |
Product management |
podjetje |
proizvodi |
storitve |
kultura podjetja |
blagovne znamke |
predstava |
vizija |
image |
management |
vrednotenje |
enterprises |
products |
services |
corporate culture |
trademarks |
image |
vision |
image |
management |
valuation |
valuation
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Univerzitetna knjižnica 0000000658 DE Chernatony, L. From IN: 01000015355 Univerzitetna knjižnica 658 DE Chernatony, L. From IN: 01000015355 |
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Univerzitetna knjižnica 0000000658 DE Chernatony, L. From IN: 01000012740 Univerzitetna knjižnica 658 DE Chernatony, L. From IN: 01000012740 |
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De Chernatony, L. |
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