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Marketing across culturesUsunier, Jean-Claude ; Lee, Julie, 1948-Type of material - textbookEdition - 5th ed.Publication and manufacture - Harlow (England) [etc.] : Financial Times/Prentice Hall, 2009Language - englishISBN - 978-0-273-71391-3COBISS.SI-ID - 18478822
Author
Usunier, Jean-Claude |
Lee, Julie, 1948-
Topics
Export marketing |
Social aspects |
International business enterprises |
Social aspects |
Intercultural communication |
mednarodno podjetje |
mednarodno poslovanje |
mednarodno trženje |
medkulturno delovanje |
potrošnik |
psihologija potrošnika |
odločanje |
poslovno komuniciranje |
strategija trženja |
pogajanje |
international corporation |
international business |
international marketing |
cross-cultural activities |
consumer |
consumer psychology |
decision making |
business communication |
marketing strategy |
bargaining |
bargaining
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Dislocirana enota UP FTŠ - Turistica |
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Knjižnica FTŠ 0000000339 USUNIER JEAN-C Marketing IN: 05000013125 Knjižnica FTŠ 339 USUNIER JEAN-C Marketing IN: 05000013125 |
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Database name | Field | Year |
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Usunier, Jean-Claude | ![]() |
Lee, Julie, 1948- | ![]() |
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