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  • How to brand nations, cities and destinations : a planning book for place branding
    Moilanen, Teemu ; Rainisto, Seppo K.
    Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country ... brand is an investment, with strong positive returns. This book will guide you along the path to building asuccessful brand.
    Type of material - book
    Publication and manufacture - Basingstoke ; New York : Palgrave Macmillan, 2009
    Language - english
    ISBN - 978-0-230-22092-8
    COBISS.SI-ID - 18720230

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Dislocirana enota UP FTŠ - Turistica
available - outside loan, loan period: 21 days
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Knjižnica FTŠ
0000000339 MOILANEN T How to brand
IN: 05000011844 Knjižnica FTŠ
339 MOILANEN T How to brand
IN: 05000011844 		available - outside loan, loan period: 21 days
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