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Sport marketingMullin, Bernard James ; Hardy, Stephen, 1948- ; Sutton, William Anthony, 1951-Type of material - handbookEdition - 2nd ed.Publication and manufacture - Champaign (IL) : Human Kinetics, cop. 2000Language - englishISBN - 0-88011-877-6COBISS.SI-ID - 1920177
Author
Mullin, Bernard James |
Hardy, Stephen, 1948- |
Sutton, William Anthony, 1951-
Topics
Sports |
Marketing |
Sports |
Marketing |
šport |
trženje |
menedžment |
mediji |
sredstva javnega obveščanja |
sponzorji |
odnosi z javnostjo |
raziskovalno delo |
informacijski sistem |
strategija |
športni izdelki |
oglaševanje |
patenti |
legalizacija
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Univerzitetna knjižnica 0000000796 MULLIN, B.J. Sport IN: 01000010856 Univerzitetna knjižnica 796 MULLIN, B.J. Sport IN: 01000010856 |
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Mullin, Bernard James | ![]() |
Hardy, Stephen, 1948- | ![]() |
Sutton, William Anthony, 1951- | ![]() |
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