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Principles of marketingKotler, Philip ; Armstrong, GaryType of material - bookEdition - 9th ed.Publication and manufacture - Upper Saddle River (NJ) : Prentice Hall, cop. 2001Language - englishISBN - 0-13-026312-5; 0-13-028329-0; 0-13-088368-9COBISS.SI-ID - 20457565
Author
Kotler, Philip |
Armstrong, Gary
Topics
Marketing |
trženje |
tržno komunicairanje |
kupci |
informacijski sistemi |
potrošniki |
okolje |
cene |
raziskave trga |
oglaševanje |
oglaševanje |
marketing |
buyers |
information system |
consumer |
environment |
price |
market research |
advertising |
advertising
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Univerzitetna knjižnica 339.138 KOTLER, P. Principles IN: 01000005067 Univerzitetna knjižnica 339.138 KOTLER, P. Principles IN: 01000005067 |
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Univerzitetna knjižnica skladišče cdr 339.138 KOTLER PHILIP Principles IN: 01200000101 Univerzitetna knjižnica skladišče cdr 339.138 KOTLER PHILIP Principles IN: 01200000101 |
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