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  • Toolbox for crisis communications in tourism : checklists and best practices
    Koehl, Dexter
    Crisis communications is a crucial element of a good crisis management system. It helps limit the negative impact of a crisis by addressing the information needs of all industry stakeholders in an ... efficient, timely and responsible manner. Against this background, UNWTO has developed for the National Tourism Organizations (NTOs), Destination Management Organizations (DMOs) and private sector organizations involved in travel and tourism, this comprehensive, up-to-date Toolbox on Crisis Communications in Tourism. It includes step-by-step protocols, checklists, sample templates configured by type of crisis and media categories, guidelines for measuring effectiveness, best practices and a special chapter fully dedicated to the use of social media in times of crisis. This Toolbox serves as a practical guide for travel and tourism stakeholders, to effectively address the challenges generated by crises.
    Type of material - book
    Edition - 1st printing
    Publication and manufacture - Madrid : World Tourism Organization (UNWTO), 2011
    Language - english
    ISBN - 978-92-844-1365-2
    COBISS.SI-ID - 20684774

    Link(s):

    http://www.e-unwto.org/content/n144r8/fulltext.pdf

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Dislocirana enota UP FTŠ - Turistica
available - outside loan, loan period: 21 days
Call number – location, accession no. ... Copy status
Knjižnica FTŠ
338.48 WTO Toolbox
IN: 05000013172 Knjižnica FTŠ
338.48 WTO Toolbox
IN: 05000013172 		available - outside loan, loan period: 21 days
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