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  • CRM adoption factors in the gaming industry
    Faganel, Armand ; Costantini, Mitja
    The aim of this paper is to evaluate critical success factors and investigate the benefits that might be gained by adopting Customer Relationship Management (CRM) in the gaming industry from the ... perspective of individuals involved in the process of adopting the CRM. A total number of 109 casinos' managers from all over the world have been surveyed about the factors' importance for the CRM adoption. Based on the multiple regression and ANOVA analysis, an estimated function of the influence of the most important umbrella factors' human, project and
    Source: Management : journal of contemporary management issues. - ISSN 1331-0194 (no. 1, Vol. 25, 2020, str. 1-23)
    Type of material - article, component part
    Publish date - 2020
    Language - english
    COBISS.SI-ID - 21026051

    Link(s):

    https://hrcak.srce.hr/239119
    DOI

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