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Exploring marketing researchZikmund, William G.Type of material - textbookEdition - 7th ed.Publication and manufacture - Fort Worth (TX) [etc.] : The Dryden Press : Harcourt Brace College Publishers, cop. 2000Language - englishISBN - 0-03-026218-6COBISS.SI-ID - 213463
Author
Zikmund, William G.
Topics
Tržne raziskave |
Ekonomsko planiranje |
Organizacijska struktura |
Raziskovalne metode |
Podatkovne strukture |
Učbeniki za visoke šole |
Marketing |
Poslovne odločitve |
Meritve |
Vzorčenje |
Statistična analiza |
Učbeniki za visoke šole |
marketing |
trženje |
komuniciranje |
tržne raziskave |
metodologija |
kvalitativna analiza |
statistična analiza |
strategija trženja |
statistične metode |
vzorčenje |
podatki |
obdelava podatkov |
podatkovne strukture |
odločanje |
tržno planiranje |
organizacijske strukture |
meritve
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Univerzitetna knjižnica |
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Univerzitetna knjižnica 339.138 ZIKMUND, W. G. Exploring IN: 01000003428 Univerzitetna knjižnica 339.138 ZIKMUND, W. G. Exploring IN: 01000003428 |
available - outside loan, loan period: 21 days
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