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Drivers that impact the merchants' repeat intention for group deal promotions [Elektronski vir]Angelovska, Nina ; Josimovski, Sašo ; Pulevska Ivanovska, LidijaSource: Managing global transitions [Elektronski vir] : international research journal. - ISSN 1854-6935 (Vol. 17, no. 3, fall 2019, str. 221-238, 259-260)Type of material - e-articlePublish date - 2019Language - englishCOBISS.SI-ID - 23424515
Author
Angelovska, Nina |
Josimovski, Sašo |
Pulevska Ivanovska, Lidija
Topics
trgovci na drobno |
dobičkonostnost |
marketing |
tobit model |
model skupinskega nakupa |
promocije |
Makedonija |
Makedonija |
retailers |
profitability |
marketing |
tobit model |
group buying model |
promotions |
Macedonia |
Macedonia
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Angelovska, Nina | ![]() |
Josimovski, Sašo | ![]() |
Pulevska Ivanovska, Lidija | ![]() |
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