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Essentials of corporate communication : implementing practices for effective reputation managementRiel, C. B. M. van ; Fombrun, Charles J.Type of material - book ; adult, seriousPublication and manufacture - London ; New York : Routledge, 2007Language - englishISBN - 0-415-32826-8; 978-0-415-32826-5; 0-203-39093-8; 978-0-203-39093-1COBISS.SI-ID - 26091869
Author
Riel, C. B. M. van |
Fombrun, Charles J.
Topics
Communication in management |
Corporate image |
Corporations |
Public relations |
Tržno komuniciranje |
Korporativna identiteta |
Blagovne znamke |
Trademarks |
Odnosi z javnostmi |
Public relations |
komuniciranje |
organizacije |
odnosi z javnostjo |
poslovno komuniciranje
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Univerzitetna knjižnica |
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Univerzitetna knjižnica 0000000659 RIEL,C.B.M. Essentials IN: 01000015144 Univerzitetna knjižnica 659 RIEL,C.B.M. Essentials IN: 01000015144 |
available - outside loan, loan period: 21 days
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Database name | Field | Year |
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Riel, C. B. M. van | |
Fombrun, Charles J. |
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