Razvoj in trženje gorskih hotelov : primer hotela Luka, Kope : magistrsko delo

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Razvoj in trženje gorskih hotelov : primer hotela Luka, Kope : magistrsko delo

Šavc, Lija

V magistrskem delu obravnavamo trženje gorskih hotelov. V teoretičnem delu naloge smo se posvetili trženju in trendom gorskih hotelov. V nadaljevanju predstavljamo izbrano destinacijo in hotel. V ... empiričnem delu pa najprej razlagamo pojme, zadovoljstvo, nezadovoljstvo in pričakovanja gostov, nadaljujemo s podajanjem rezultatov raziskave in preverjanjem hipotez, na koncu naloge pa podamo ključne ugotovitve in konkretne predloge za izboljšanje obstoječe ponudbe izbranega hotela.

Type of material - master's thesis ; adult, serious

Publication and manufacture - Portorož : [L. Šavc], 2013

Language - slovenian

COBISS.SI-ID - 2875786

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Other authors
Brezovec, Aleksandra | Juvan, Emil

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Pickup location	Material status	Reservation
Dislocirana enota UP FTŠ - Turistica	available - outside loan, loan period: 21 days

Call number – location, accession no. ...	Copy status
Knjižnica FTŠ dis ŠAVC LIJA Razvoj IN: 05000013499	available - outside loan, loan period: 21 days
Čitalnica FTŠ dis ŠAVC LIJA Razvoj IN: 05000013498	available - reading room

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Šavc, Lija
Brezovec, Aleksandra	21995
Juvan, Emil	29276

Source: Personal bibliographies and: SICRIS

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