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  • The imaginary of commodified education [Elektronski vir] : open days at Slovenian grammar schools
    Trnavčevič, Anita
    The purpose of this paper is to discuss the open day at grammar schools in Slovenia (a post-socialist country) from two perspectives, namely from that of marketisation and commodification of ... education and from the point of view of marketing education. Slovenia, as have many countries around the world, undertook the restructuring of public schools in line with marketisation and privatisation. In two grammar schools an observation of the open day was carried out, documents were analysed, i.e. mainly school publications and other printed materials, the principal's speech was recorded at one school, aninterview with one principal conducted and unstructured interviews with parents and students - promoters of their school carried out. The findings were discussed within Baudrillard's framework of simulacra and critically reflected through marketing perspective.
    Source: The Journal for Critical Education Policy Studies [Elektronski vir]. - ISSN 1740-2743 (Vol. 6, No. 2, dec. 2008, 16 str.)
    Type of material - e-article
    Publish date - 2008
    Language - english
    COBISS.SI-ID - 2938071

    Link(s):

    https://repozitorij.upr.si/Dokument.php?id=24178

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