Creating powerful brands in consumer, service and industrial markets

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Creating powerful brands in consumer, service and industrial markets

De Chernatony, Leslie ; Macdonald, Malcolm

Type of material - handbook

Edition - 2nd ed., [2nd] reprinted

Publication and manufacture - Oxford (UK) [etc.] ; Woburn (MA) : Butterworth-Heinemann, 2000

Language - english

ISBN - 0-7506-2240-7

COBISS.SI-ID - 295383

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Author
De Chernatony, Leslie | Macdonald, Malcolm

Other authors
The Chartered Institute of Marketing | London

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Univerzitetna knjižnica	available - outside loan, loan period: 21 days

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Univerzitetna knjižnica 658.6 CHERNATONY, L. Creating IN: 01000004178	available - outside loan, loan period: 21 days

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