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Receptivna turistična agencija kot vmesni člen med promocijo in prodajo Goriške : diplomska nalogaJevšček, KarmenDiplomska naloga Receptivna agencija kot vmesni člen med promocijo in prodajo Goriške prikazuje primer obstoječe turistične agencije, ki popestri svojo agencijsko ponudbo z odprtjem dodatnega ... oddelka. Le-ta se bo ukvarjal samo s prodajo turističnih produktov Goriške. Naloga ima teoretično-praktično vsebino, saj so teoretično predstavljeni predvsem poslovni odnosi med turističnimi subjekti. Praktični del dopolnjuje poslovni načrt dejavnosti že obstojče turistične agencije, kjer so prikazani realni podatki cen, dobička, izgube ter denarnih tokov med poslovanjem. Cilj naloge je predstaviti način povečanja prodaje turističnih produktov Goriške s pomočjo vseh turističnih subjektov, ki na tem območju delujejo. Podrobneje so opisani trženjski pristopi potrebni za uspešno prodajo turističnih paketov. Analizirali smo nastanitvene kapacitete, odstotek zasedenosti hotelov ter ciljne turiste Goriške, kar je pripomoglo k jasnejši viziji poslovanja.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Portorož : [K. Jevšček], 2002Language - slovenianCOBISS.SI-ID - 299486
Author
Jevšček, Karmen
Other authors
Peric, Vesna
Topics
turistične agencije |
tour operatorji |
trženje |
prodaja |
Goriška |
marketing |
stroški |
poslovni načrti |
diplomske naloge
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Dislocirana enota UP FTŠ - Turistica |
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Knjižnica FTŠ dd JEVŠČEK KARMEN Receptivna IN: 05000005049 Knjižnica FTŠ dd JEVŠČEK KARMEN Receptivna IN: 05000005049 |
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Čitalnica FTŠ dd JEVščEK, Karmen Receptivna IN: 05000005048 Čitalnica FTŠ dd JEVščEK, Karmen Receptivna IN: 05000005048 |
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Peric, Vesna | 21993 |
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