Franšizing in njegovi bistveni elementi : primer na podjetju OMV Istrabenz, d.o.o. : diplomsko delo

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Franšizing in njegovi bistveni elementi : primer na podjetju OMV Istrabenz, d.o.o. : diplomsko delo

Domjo, Devid

Namen diplomskega dela je predstavitev strategije franšizinga in njegovih bistvenih elementov. Posebno pozornost sem namenil ravno bistvenim elementom franšizinga, saj je njihovo poznavanje prvi ... korak pri zagotavljanju možnosti za njegov razvoj. Da bi dobil celovitejšo predstavo o tem, kaj je franšizing in kako deluje, sem na primeru podjetja OMV Istrabenz d.o.o. podal odstopanja oziroma posebnosti v primerjavi s splošnim pojmovanjem franšizinga.Pri pridobivanju podatkov o delovanju faršizinga v OMV Istrabenz sem uporabljal metodo intervjuja, opazovanja in anketo.

Type of material - undergraduate thesis

Publication and manufacture - Koper : [D. Domjo], 2000

Language - slovenian

COBISS.SI-ID - 317655

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Snoj, Boris | Kreft, Borut

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Univerzitetna knjižnica skladišče dd 118 IN: 01000004446	available - reading room

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Snoj, Boris	03751

Source: Personal bibliographies and: SICRIS

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