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Franšizing in njegovi bistveni elementi : primer na podjetju OMV Istrabenz, d.o.o. : diplomsko deloDomjo, DevidNamen diplomskega dela je predstavitev strategije franšizinga in njegovih bistvenih elementov. Posebno pozornost sem namenil ravno bistvenim elementom franšizinga, saj je njihovo poznavanje prvi ... korak pri zagotavljanju možnosti za njegov razvoj. Da bi dobil celovitejšo predstavo o tem, kaj je franšizing in kako deluje, sem na primeru podjetja OMV Istrabenz d.o.o. podal odstopanja oziroma posebnosti v primerjavi s splošnim pojmovanjem franšizinga.Pri pridobivanju podatkov o delovanju faršizinga v OMV Istrabenz sem uporabljal metodo intervjuja, opazovanja in anketo.Type of material - undergraduate thesisPublication and manufacture - Koper : [D. Domjo], 2000Language - slovenianCOBISS.SI-ID - 317655
Author
Domjo, Devid
Other authors
Snoj, Boris |
Kreft, Borut
Topics
OMV Istrabenz, d.o.o. |
Franšizing |
Diplomska dela |
franšizing |
franšizor |
franšizij |
značilnosti |
oblike |
bistveni elementi |
prednosti |
slabosti |
diplomska dela
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Univerzitetna knjižnica skladišče dd 0000000118 IN: 01000004446 Univerzitetna knjižnica skladišče dd 118 IN: 01000004446 |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Snoj, Boris | 03751 |
Source: Personal bibliographies
and: SICRIS
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