Promocijski splet na primeru gostišča pri Mraku : diplomska naloga

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Promocijski splet na primeru gostišča pri Mraku : diplomska naloga

Martinek, Tomaž

Predmet obravnavane diplomske naloge je problematika nezadostne in neizdelanepromocije, vezane na Gostišče Pri Mraku. Pomanjkanje promocijskih naporov in ukinitev mesta vodje recepcije, ki pokriva ... marketinško - prodajno službo, so vidni v slabšanju tržne pozicije gostišča, nižji zasedenosti prenočitvenih kapacitet in slabšem obisku gostinskega in barskega dela kot tudi v prevzemanju tržnega segmenta konkurentov. Teoretično so opisana promocijska orodja in pristopi izvedbe promocijskega spleta. Analitični in perspektivni del razčlenjujeta diplomsko nalogo na analizo poslovanja gostišča, trga in konkurence, analizo zadovoljstva obstoječih gostov, prikazano strategijo in izbrana promocijska orodja, ki so podkrepljena s promocijskimi programi. Podan je terminski plan, ki sistematično prikazuje promocijske aktivnosti skozi poslovno leto in predviden proračun za njihovo izvedbo.

Type of material - undergraduate thesis ; adult, serious

Publication and manufacture - Portorož : [T. Martinek], 2002

Language - slovenian

COBISS.SI-ID - 317918

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Other authors
Brezovec, Tomi | Brezovec, Aleksandra

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Pickup location	Material status	Reservation
Dislocirana enota UP FTŠ - Turistica	available - outside loan, loan period: 21 days

Call number – location, accession no. ...	Copy status
Knjižnica FTŠ dd MARTINEK TOMAŽ Promocijski IN: 05000005199	available - outside loan, loan period: 21 days
Čitalnica FTŠ dd MARTINEK, Tomaž Promocijski IN: 05000005198	loan not possible

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Brezovec, Tomi	21997
Brezovec, Aleksandra	21995

Source: Personal bibliographies and: SICRIS

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