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Price elasticity in relation with the brand catere = Pomen cenovne občutljivosti v odnosu z uveljavljeno znamko gostinskega ponudnikaToroš, IvanPri določanju cen gostinskih storitev je pomembno izmeriti cenovno občutljivost. Raziskave potrošnikov največkrat vključujejo vprašanja kot so: "koliko pričakujete, da bo prodajalec zaračunal za ... svojo storitev, pri kateri ceni menite, da ste izdelek dobro kupili in slično." Rezultat navedenih vprašanj daje osnovo za izračun cenovne občutljivosti posameznika ali skupine posameznikov. Poleg dobljene cenovne občutljivosti moramo nujno opraviti tudi analizo stroškov, dobičkonosnosti in omejitev števila gostov, ki jih lahko postrežemo. V empirični analizi referata prikazujemo model ugotavljanja cenovne občutljivosti za gostinsko storitev. Uporabili smo conjoint analizo in prikazali pripravljenost naročila gostinske storitve pri različnih cenovnih ravneh.Type of material - conference contribution ; adult, seriousPublish date - 2010Language - english, slovenianCOBISS.SI-ID - 3518167
Author
Toroš, Ivan
Topics
price |
brand |
catering |
price sensitivity |
cene |
blagovne znamke |
prehrana |
cenovna občutljivost
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Toroš, Ivan | 10783 |
Source: Personal bibliographies
and: SICRIS
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