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Promotion of renewable energy consumption in European Union
Faganel, Armand
Renewable energy is on the quest. Nonrenewable resources are getting scarce and expensive. In order to promote new energy resources, which could contribute to development, innovation and bring ...competitive advantage on the energy markets in the future, population has to become sensible and responsive to this issue. The European Commission committed itself to raise the awareness of EU citizens in the direction of sustainable future. In this paper some promotional activities, campaigns and educational cases are highlighted from standing points of different stakeholders and discussed to draw a framework for developing promotional strategies for renewable energy and sustainable consumption of energy.
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