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Global marketing : a market-responsive approachHollensen, SvendType of material - handbookPublication and manufacture - London [etc.] : Prentice Hall ; Hemel Hempstead : Prentice Hall Europe, 1998Language - englishISBN - 0-13-261090-6COBISS.SI-ID - 3984924
Author
Hollensen, Svend
Topics
Mednarodni marketing |
Globalizacija |
Strategija trženja |
Izvoz |
Učbeniki za visoke šole |
Svetovni trg |
Uspešnost poslovanja |
Zunanja trgovina |
Marketing |
Management |
Strategija |
Priročniki |
mednarodno trženje |
marketing |
trženje |
internacionalizacija |
tržne raziskave |
strategija trženja |
teorija odločitev |
teorija podjetja |
globalizacija |
izvoz |
poslovno okolje |
podjetje |
mednarodno podjetje |
mednarodno poslovanje |
mednarodna menjava |
modeli |
tržno planiranje |
distribucija |
management |
prednost |
selekcija |
zunanja trgovina |
svetovni trg |
učbeniki |
učbeniki
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Univerzitetna knjižnica 339.138 HOLLENSEN, S. Global IN: 01000001257 Univerzitetna knjižnica 339.138 HOLLENSEN, S. Global IN: 01000001257 |
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