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Strategija razvoja dopolnilnih turističnih dejavnosti na otoku Rabu : diplomska naloga
Skušek, Eva
Naloga Strategija razvoja dopolnilnih turističnih dejavnosti na otoku Rabu poskuša izboljšati stanje hrvaškega turizma, ki ima predvsem sezonski značaj in temelji na masovnem turizmu. V nalogi se ...srečamo s teoretičnim delom, kjer spoznamo osnove strateškega managementa, ki smo jih kasneje na primeru tudi uporabili, analitičnim delom, ki prikazuje dejansko stanje in položaj turizma na otoku Rabu. Nato predstavimo zadnji del, ki je namenjen oblikovanju strategije dopolnilnih turističnih dejavnosti, kjer smo predstavili strategijorazvoja turizma na otoku Rabu in prikazali nekaj programov, ki naj bi privabljali turiste na otok Rab tudi izven sezone. Programi temeljijo predvsem na sproščanju, ustvarjanju, izobraževanju, športu, pustolovščinah, odkrivanju, spoznavanju, ekologiji, etnologiji, enologiji in privlačnih prireditvah. Predvidevamo, da je naloga dobro izhodišče za nov začetek hrvaškega turizma.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Portorož : [E. Skušek], 2002
Čitalnica FTŠ dd SKUšEK, Eva Strategija IN: 05000005843
Čitalnica FTŠ dd SKUšEK, Eva Strategija IN: 05000005843
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