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The importance of brand liking and brand trust in consumer decision making : insights from Bulgarian and Hungarian consumer during the global economic crisisHaefner, James E. ; Deli-Gray, Zsuzsa ; Rosenbloom, AlSource: Managing global transitions : international research journal. - ISSN 1581-6311 (Vol. 9, no. 3, Fall 2011, str. 249-273)Type of material - article, component part ; adult, seriousPublish date - 2011Language - englishCOBISS.SI-ID - 4090327
Author
Haefner, James E. |
Deli-Gray, Zsuzsa |
Rosenbloom, Al
Topics
blagovne znamke |
zaupanje |
naklonjenost |
marketing |
Madžardska |
Bolgarija |
Bolgarija |
brand trust |
brand liking |
Hungary |
Bulgaria |
global marketing |
global marketing
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source: Managing global transitions : international research journal. - ISSN 1581-6311 (Vol. 9, no. 3, Fall 2011, str. 249-273)
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Haefner, James E. | ![]() |
Deli-Gray, Zsuzsa | ![]() |
Rosenbloom, Al | ![]() |
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