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Trženje na področju nepremičnin : diplomsko deloOgorevc, MihaelSkozi celotno DD se prepleta tema, povezana s trženjem nepremičnin. DD temeljina teoretičnih in praktičnih izkušnjah. Predstavljena sta trženjski splet in strategija trženja nepremičnin, kjer je ... poudarek na konkurenci in konkurenčnih prednostih nepremičninskega podjetja. Izdelana je SWOT analiza za obravnavano podjetje ter tržna raziskava na področju prometa z nepremičninami. V zaključku je opisan tudi pomen marketinško informacijskega sistema, podani so predlogi podjetju pri sprejemanju poslovnih odločitev.Type of material - undergraduate thesisPublication and manufacture - Koper : [M. Ogorevc], 2001Language - slovenianCOBISS.SI-ID - 414423
Author
Ogorevc, Mihael
Other authors
Devetak, Gabrijel
Topics
trženje |
nepremičnine |
storitve |
strategija |
konkurenčne prednosti |
diplomska dela
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Univerzitetna knjižnica skladišče dd 0000000183 IN: 01000005339 Univerzitetna knjižnica skladišče dd 183 IN: 01000005339 |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Devetak, Gabrijel | 15058 |
Source: Personal bibliographies
and: SICRIS
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