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The effects of consumer cosmopolitanism on purchase behaviour of foreign vs. domestic productsParts, Oliver ; Vida, IrenaSource: Managing global transitions : international research journal. - ISSN 1581-6311 (Vol. 9, no. 4, Winter 2011, str. 355-370)Type of material - article, component part ; adult, seriousPublish date - 2011Language - englishCOBISS.SI-ID - 4156375
Author
Parts, Oliver |
Vida, Irena
Topics
svetovljanstvo |
nakupno vedenje |
poznavanje porekla zaščitenih blagovnih znamk |
kupovanje tujih blagovnih znamk |
domači produkti |
Slovenija |
Slovenija |
cosmopolitanism |
consumer ethnocentrism |
knowledge of brand origins |
foreign product purchase behavior |
Slovenia |
Slovenia
source: Managing global transitions : international research journal. - ISSN 1581-6311 (Vol. 9, no. 4, Winter 2011, str. 355-370)
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Database name | Field | Year |
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Parts, Oliver | |
Vida, Irena | 11462 |
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