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13.
Strateško-marketinški načrt razvoja turizma Spodnje Savinjske doline : diplomska naloga
Žagar, Rok
Spodnja Savinjska dolina, z upravnim, gospodarskim, kulturnim in političnim središčem mestom Žalec, sodi med zaokrožena območja skupne turistične ponudbe.Kljub bogati naravni in zgodovinski dediščini ...privablja večinoma izletniško naravnane goste, ki pa ne ustvarjajo vidnejših rezultatov, ki bi pri razvoju turizma dali večji pomen. Tako kot mnoga slovenska območja, se tudi zaokroženo območje Spodnje Savinjske doline sooča s problemi pomanjkljiveinfrastrukture. Natančno je treba začrtati pot in uporabiti orodjastrateškega marketinga, če želimo doseči uspešno konkuriranje na domačem, kot tudi tujem turističnem trgu. To so okvirno izhodišča za to diplomsko delo, ki skuša s pomočjo strateško marketinškega načrta začrtati osnovne smernice za ponovni razvoj turizma na zaokroženem območju Spodnje Savinjske doline.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Portorož : [R. Žagar], 2002
Čitalnica FTŠ dd žAGAR, Rok Strateško IN: 05000005997
Čitalnica FTŠ dd žAGAR, Rok Strateško IN: 05000005997
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