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13.
Uvajanje elektronskega trgovanja v podjetju : diplomsko delo
Kosmina, Matjaž
Namen DD je raziskati uporabnost interneta kot novega tržnega medija v podjetju ter vzpostavitev elektronskega trgovanja v podjetju. Skoraj vsakdo žepozna internet, ne ve pa, v kakšne koristne namene ...ga lahko uporabijo. Še posebno pomemben postaja za podjetja, saj je lahko vir novih tržnih priložnosti z ogromnim tržnim potencialom, saj ne pozna meja. Na začetku DD žželim prikazati značilnosti in razvoj interneta ter možnosti njegove uporabe v podjetju ter prikazati internet kot sredstvo neposrednega trženja. Sledi mpodrobnejši opis elektronskega trgovanja, infrastrukture in programske opreme, ki je za to potrebna. Predstavil bom podjetje Aluminij Montal, d. d.,Komen in analiziral trenutno stanje v podjetju. Sledi koncept in specifičennačrt realizacije elektronskega trgovanja.
Type of material - undergraduate thesis
Publication and manufacture - Koper : [M. Kosmina], 2001
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