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Marketing strategyFerrell, O. C. ...Type of material - textbookPublication and manufacture - Fort Worth (TX) [etc.] : The Dryden Press : Harcourt Brace College Publishers, cop. 1999Language - englishISBN - 0-03-024801-9COBISS.SI-ID - 4473884
Author
Ferrell, O. C. |
Hartline, Michael D. |
Lucas, George H., Jr. |
Luck, David
Topics
Marketing |
Strategija |
Učbeniki za visoke šole |
Marketing |
Poslovne odločitve |
Tržna analiza |
Tržne raziskave |
Implementacija |
Učbeniki za visoke šole |
Marketing |
Informacijska tehnologija |
Marketing |
Strategija trženja |
SWOT analiza |
Trg |
Storitve |
Učbeniki za visoke šole |
Marketing |
Mišljenje |
Tržna miselnost |
Strateško planiranje |
Učbeniki za visoke šole |
marketing |
trženje |
tržne raziskave |
prenova |
spremembe |
struktura |
tržna analiza |
strateško upravljanje |
strateško planiranje |
SWOT analiza |
MIS |
trg |
predvidevanje |
razvoj |
strategija trženja |
poslovne odločitve |
tržno planiranje |
vrednotenje |
segmentacija |
pozicioniranje |
tržne poti |
prednost |
informacijska tehnologija |
informacijski sistemi |
informacijska družba |
Internet |
uspešnost poslovanja
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