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Contemporary marketing 1999Boone, Louis E. ; Kurtz, David L.Type of material - textbookEdition - Updated ed. of 9th ed.Publication and manufacture - Fort Worth (TX) [etc.] ; Orlando : The Dryden Press : Harcourt Brace College Publishers, cop. 1999Language - englishISBN - 0-03-022313-XCOBISS.SI-ID - 4474140
Author
Boone, Louis E. |
Kurtz, David L.
Topics
Marketing |
Strategija |
Učbeniki za visoke šole |
Potrošniki |
Zadovoljevanje |
Učbeniki za visoke šole |
Marketing |
Strategija trženja |
Ciljno vodenje |
Planiranje |
Tržne raziskave |
Sodobnost |
Učbeniki za visoke šole |
Proizvodi |
Kupci |
Distribucija |
Promocija |
Cene |
Učbeniki za visoke šole |
marketing |
trženje |
sodobnost |
poslovno okolje |
planiranje |
informacije |
tržno planiranje |
trg |
segmentacija |
pozicioniranje |
cilj |
kupci |
potrošnik |
vedenje |
kvaliteta |
zagotavljanje kvalitete |
proizvodi |
strategija trženja |
proizvodna politika |
novi proizvodi |
distribucija |
promocija |
cene |
učbeniki
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Univerzitetna knjižnica |
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Univerzitetna knjižnica 339.138 BOONE, L. E. Contemporary IN: 01000003426 Univerzitetna knjižnica 339.138 BOONE, L. E. Contemporary IN: 01000003426 |
available - outside loan, loan period: 21 days
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