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The impact of social media to value added in knowledge-based industriesRoblek, Vasja ...Purpose The purpose of this paper is to investigate the significance of Web 2.0 and social media for organizational development and adaptation to an ever-changing business environment and its ... successful managing. A model is proposed based on the concepts of innovative economy, knowledge management and social media for value creation in knowledge-based industries. Design/methodology/approach The paper examines critical factors that influence the role of social media in organizational change and value creation in knowledge-based industries. Findings The paper contributes to discussion about the increasingly important role of social media in the value added chain in knowledge-based industries. Research limitations/implications Social media are still an emerging phenomenon and further studies are required to investigate these relationships over a longer period of time. Practical implications The topic is relevant for designing corporate strategies in knowledge-based companies becoming a part of global networks. Better understanding of the impact of social media on value added could significantly enhance both the top and bottom lines. Originality/value The paper explores when and why the inexpensive, but increasingly wider, use of social media in knowledge-based industries is preferred to traditional media. This paper intends to give executives practical hands-on advice for using social media in business campaigns.Source: Kybernetes. - ISSN 0368-492X (Vol. 42, no. 4, 2013, str. 554-568)Type of material - article, component partPublish date - 2013Language - englishCOBISS.SI-ID - 4756695
Author
Roblek, Vasja |
Pejić Bach, Mirjana |
Meško, Maja |
Bertoncelj, Andrej
Topics
social media |
value added chain |
inovative economy |
knowledge management |
networking |
organizational changes |
organizational changes |
mediji |
veriga dodane vernosti |
ekonomija |
inovativnost |
upravljanje znanja |
povezovanje |
organizacijske spremembe |
organizacijske spremembe
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Roblek, Vasja | 92425 |
Pejić Bach, Mirjana | ![]() |
Meško, Maja | 34167 |
Bertoncelj, Andrej | 29781 |
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