Driving brand value : using integrated marketing to manage profitable stakeholder relationships

University of Primorska University Library - all departments (UPUK)

Driving brand value : using integrated marketing to manage profitable stakeholder relationships

Duncan, Thomas R. ; Moriarty, Sandra Ernst

Type of material - handbook

Publication and manufacture - New York [etc.] : McGraw-Hill, cop. 1997

Language - english

ISBN - 0-7863-0822-2

COBISS.SI-ID - 4861212

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Author
Duncan, Thomas R. | Moriarty, Sandra Ernst

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Univerzitetna knjižnica	available - outside loan, loan period: 21 days

Call number – location, accession no. ...	Copy status
Univerzitetna knjižnica 658.6 DUNCAN, T. Driving IN: 01000005129	available - outside loan, loan period: 21 days

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