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Koncept internega trga v podjetjih : diplomsko deloHabe, MajdaV pričujočem diplomskem delu smo raziskali konceprt internega trga in njegovihtvorcev. Po metodologiji lastne kritične presoje smo raziskali poglavitne pojave, kot so interni odjemalec, potrebe ter ... interni izdelki. Opredelili smo pomen ter vlogo internega trga v storitvenem podjetju ter osvetlili vlogo zaposlenih pri izvajanju storitev. V empširičnem delu smo predstavili filialo Transport ter posamezne interne trge, ki smo jih oblikovali skladno s poslovnim procesom. Teoretična dognanja, pridobljena z metodo kompilacije, smo v empiričnem delu naloge prenesli na interni trg voznikov fliale Transport. V zaključku smo oblikovali vodila za management filiale.Type of material - undergraduate thesisPublication and manufacture - Koper : [M. Habe], 2000Language - slovenianCOBISS.SI-ID - 5122076
Author
Habe, Majda
Other authors
Snoj, Boris |
Brank, Mojca |
Repovž, Leon
Topics
Intereuropa Koper |
Filiala Transport |
Interni trgi |
Diplomska dela |
interni trg |
interni odjemalec |
interne potrebe |
interni izdelki |
trg |
odjemalci |
izdelki |
trg |
potrošnik |
komuniciranje |
segmentacija |
marketing |
management |
vodenje |
storitve |
kadri |
raziskave
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Snoj, Boris | 03751 |
Repovž, Leon | 04655 |
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