University of Primorska University Library - all departments (UPUK)
13.
Politični marketing, volitve in stranke v Sloveniji : diplomska naloga
Kovač, Jernej
V DN je analiziran marketing slovenskih političnih strank, ki so na parlamentarnih volitvah v letih 1990 in 2000 prišle v družbeno-politični zbor (1990) oz. v državni zbor (2000). Obravnavani so ...tiskani mediji, plakati, za volitve 2000 pa tudi nov medij - internet. Osrednje vprašanje v nalogi je, alije za politični marketing pomembnejši denar ali politični program. Izkazalose je, da je denar osnova za politični marketing. Kljub temu pa še vedno ostaja vprašanje, kakšna je povezava med vložkom v oglaševanje ter doseženim rezultatom na volitvah. Iz naloge sledi, da bi morale politične stranke več pozornosti namenjati izpolnjevanju programskih izhodišč, ki pa jih obenem brez zajetnih finančnih virov uspešnega političnega marketinga ni mogoče izvesti.
Type of material - undergraduate thesis
Publication and manufacture - Koper : [J. Kovač], 2002
It was not necessary to add the material to the shelf.
Bibliographic material was successfully added on shelf.
Adding bibliographical material on shelf was not successful.
Material is already on the shelf.
Permalink
URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
Year
Impact factor
Edition
Category
Classification
JCR
SNIP
JCR
SNIP
JCR
SNIP
JCR
SNIP
Select the library membership card:
DRS,
in which the journal is indexed
Database name
Field
Year
Links to authors' personal bibliographies
Links to information on researchers in the SICRIS system
Subject headings in COBISS General List of Subject Headings
Select pickup location
The material from the parent unit is free. If the material is delivered to the pickup location from another unit, the library may charge you for this service.
