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Politični marketing, volitve in stranke v Sloveniji : diplomska nalogaKovač, JernejV DN je analiziran marketing slovenskih političnih strank, ki so na parlamentarnih volitvah v letih 1990 in 2000 prišle v družbeno-politični zbor (1990) oz. v državni zbor (2000). Obravnavani so ... tiskani mediji, plakati, za volitve 2000 pa tudi nov medij - internet. Osrednje vprašanje v nalogi je, alije za politični marketing pomembnejši denar ali politični program. Izkazalose je, da je denar osnova za politični marketing. Kljub temu pa še vedno ostaja vprašanje, kakšna je povezava med vložkom v oglaševanje ter doseženim rezultatom na volitvah. Iz naloge sledi, da bi morale politične stranke več pozornosti namenjati izpolnjevanju programskih izhodišč, ki pa jih obenem brez zajetnih finančnih virov uspešnega političnega marketinga ni mogoče izvesti.Type of material - undergraduate thesisPublication and manufacture - Koper : [J. Kovač], 2002Language - slovenianCOBISS.SI-ID - 555991
Author
Kovač, Jernej
Other authors
Kuzmanić, Tonči
Topics
politični marketing |
politične stranke |
volitve |
predvolilna kampanja |
oglaševanje |
programi strank |
mediji |
diplomska dela
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Univerzitetna knjižnica skladišče dd 0000000288 IN: 01000006595 Univerzitetna knjižnica skladišče dd 288 IN: 01000006595 |
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Database name | Field | Year |
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Kuzmanić, Tonči | 10877 |
Source: Personal bibliographies
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