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Global marketing : a decision-oriented approachHollensen, SvendType of material - textbookEdition - 3rd ed.Publication and manufacture - Harlow (Essex) [etc.] : Pearson Education ; London : Financial Times ; New York : Prentice Hall, 2004Language - englishISBN - 0-273-67839-6COBISS.SI-ID - 7695644
Author
Hollensen, Svend
Topics
Export marketing |
Export marketing |
Mednarodni marketing |
Globalna strategija |
Marketinška strategija |
Učbeniki za visoke šole |
Svetovni trg |
Poslovna uspešnost |
Zunanja trgovina |
Priročniki |
Svetovni trg |
Marketinški procesi |
Management sistemi |
Priročniki |
Svetovni trg |
Izvozniki |
Strategija |
Priročniki |
mednarodno trženje |
marketing |
trženje |
internacionalizacija |
tržne raziskave |
strategija trženja |
teorija odločitev |
teorija podjetja |
globalizacija |
izvoz |
poslovno okolje |
podjetje |
mednarodno podjetje |
mednarodno poslovanje |
mednarodna menjava |
modeli |
tržno planiranje |
distribucija |
management |
prednost |
selekcija |
zunanja trgovina |
svetovni trg |
učbeniki
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Univerzitetna knjižnica 339.138 HOLLENSEN, S. Global IN: 01000010021 Univerzitetna knjižnica 339.138 HOLLENSEN, S. Global IN: 01000010021 |
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Univerzitetna knjižnica 339.138 HOLLENSEN, S. Global IN: 01000011044 Univerzitetna knjižnica 339.138 HOLLENSEN, S. Global IN: 01000011044 |
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Hollensen, Svend | ![]() |
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