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Zaznavanje tržne podznamke z vidika gostov : magistrska nalogaŠvab, LanaType of material - master's thesis ; adult, seriousPublication and manufacture - Koper : [L. Švab], 2021Language - slovenianCOBISS.SI-ID - 79067139
Author
Švab, Lana
Other authors
Ruzzier, Mitja
Topics
tržna znamka |
premoženje tržne znamke z vidika uporabnika |
zavedanje |
zvestoba |
zaznana kakovost |
zvestoba tržni znamki |
tržne znamke v turizmu |
brand |
customer based brand equity |
brand recognition |
image |
perceived quality |
brand loyalty |
tourism brands
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Univerzitetna knjižnica skladišče dis 0000000698 IN: 01000025813 Univerzitetna knjižnica skladišče dis 698 IN: 01000025813 |
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Švab, Lana | |
Ruzzier, Mitja | 28257 |
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