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Creativity in product innovationGoldenberg, Jacob, 1962-Type of material - bookPublication and manufacture - Cambridge, U.K. ; New York : Cambridge University Press, cop. 2002Language - englishISBN - 0-521-80089-7; 0-521-00249-4COBISS.SI-ID - 8830742
Author
Goldenberg, Jacob, 1962-
Other authors
Mazursky, David, 1954-
Topics
Product management |
Marketing |
Management |
proizvodni management |
marketing |
kreativnost |
inovacije |
razvoj novega izdelka |
nov izdelek |
tržišče |
oglaševanje |
uspeh novega izdelka |
product innovation |
product management |
marketing
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Univerzitetna knjižnica 001.895 GOLDENBERG, J. Creativity IN: 01000009878 Univerzitetna knjižnica 001.895 GOLDENBERG, J. Creativity IN: 01000009878 |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Goldenberg, Jacob, 1962- | ![]() |
Mazursky, David, 1954- | ![]() |
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