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Strategic market managementAaker, David A., 1938-Type of material - bookEdition - 8th ed.Publication and manufacture - Hoboken, NJ : John Wiley & Sons, cop. 2008Language - englishISBN - 978-0-470-05623-3; 0-470-05623-1COBISS.SI-ID - 912862
Author
Aaker, David A., 1938-
Topics
Marketing |
Management |
Strategic planning |
management |
strateški management |
poslovno okolje |
struktura |
razvoj |
strategija |
trg |
konkurenčnost |
odnosi s strankami |
investicije |
smernice |
analiza |
management |
strategic management |
business environment |
structure |
development |
strategy |
market |
competitivity |
customer relationship |
investments |
guidelines |
analysis
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Dislocirana enota UP FTŠ - Turistica |
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Knjižnica FTŠ 0000000339 AAKER, David Strategic IN: 05000009937 Knjižnica FTŠ 339 AAKER, David Strategic IN: 05000009937 |
available - outside loan, loan period: 21 days
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Aaker, David A., 1938- | ![]() |
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