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Advertising : principles and practiceWells, William, 1926- ; Burnett, John, 1944- ; Moriarty, Sandra E., 1943-Type of material - textbookEdition - 3rd ed., international ed.Publication and manufacture - London [etc.] : Prentice-Hall International ; Engleewood Cliffs : Prentice-Hall, 1995Language - englishISBN - 0-13-315219-7COBISS.SI-ID - 97832
Author
Wells, William, 1926- |
Burnett, John, 1944- |
Moriarty, Sandra E., 1943-
Topics
Oglaševanje |
Reklamna sporočila |
Medijska sredstva |
Učbeniki za visoke šole |
Oglaševanje |
Reklamna sredstva |
Marketinška strategija |
Učbeniki za visoke šole |
oglaševanje |
ekonomska propaganda |
reklama |
poslovno okolje |
strategija trženja |
marketing |
trženje |
tehnika |
potrošnik |
mediji |
mreže |
odnosi z javnostjo |
kreativnost |
ustvarjalnost |
prodaja |
pospeševanje prodaje |
operativni plani |
operativni plani
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Knjižnica FTŠ 0000000339 WELLS, William Advertising IN: 05000000962 Knjižnica FTŠ 339 WELLS, William Advertising IN: 05000000962 |
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Wells, William, 1926- | ![]() |
Burnett, John, 1944- | ![]() |
Moriarty, Sandra E., 1943- | ![]() |
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